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AOI, Ludhiana announced the launch of 3C – Comprehensive Cancer Consultation at a press conference organised at Ludhiana.

The press conference was welcomed by Mr Nishant Mehta, General Manager – Marketing and the keynote address was given by Dr. Amit Dhawan, Facility Director, AOI, Ludhiana. Also present on the occasion were Dr G S Brar, Sr Surgical Oncologist, Dr Sandhya Sood, Sr Radiation Oncologist, Dr Kunal Jain and Dr Devender Paul, Medical Oncologists at AOI.

Ludhiana: In view of increasing cancer, American Oncology Institute (AOI), a chain of cancer hospitals, founded by a team of cancer care experts from the University of Pittsburgh Medical Centre (UPMC), Pittsburgh, USA, on Wednesday launched comprehensive cancer consultation (3C) at Dayanand Medical College and Hospital, Ludhiana.

In India, cancer is the second most common cause of death. About three million people are suffering from cancer and over seven lakh new cases are registered every year in India. Cancer diagnosis and treatment involve complex processes and needs a multimodality treatment approach.

With the launch of 3C, a comprehensive cancer care treatment will be given to the patients with three expert consultations and opinions, which involves a medical oncologist, radiation oncologist, and surgical oncologist under one roof.

Surgical oncologist, Dr. G S Brar said, “Many patients report for treatment in advanced stages of the disease, resulting in a delay of timely and quality treatment. Cancer is a curable disease but we still have this perception that if someone is having cancer, then the death of the person is confirmed. Effective cancer treatment needs a collaborative multi-disciplinary approach. During a 3C consultation at AOI, experts from medical, radiation, and surgical oncology discuss the best approach to manage each case.”

For now, the comprehensive cancer consultation will be done on Wednesday and Friday from 4 pm to 6 pm and if someone wishes to avail of the service, he/she will have to take an appointment.

Radiation oncologist, Dr Sandhya Sood said, “For cancer treatment, it is important that the treatment regimen is not clinician specific but should be based on standardised clinical protocols. At AOI, these protocols are developed using evidence gathered after treating thousands of cancer cases across the western world including the US and India.

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