The digital campaign aims to highlight the high-risk factors associated with all kinds of smokeless tobacco (STL) products while also making the viewers aware of the various preventive measures. It is live across AOI’s social media channels and it has been further released in more than ten states in the form of outdoor and other in-house advertising…
American Oncology Institute AOI has launched a campaign to raise awareness about oral and mouth cancer, during ‘National Oral, Head and Neck Cancer Awareness Month’. The campaign aims to highlight the high-risk factors associated with all kinds of smokeless tobacco (STL) products while also making the viewers aware of the various preventive measures. It also focuses on the fact that emphasizes that smokeless tobacco products are not an alternative and are also harmful.
As part of this campaign, AOI has conceptualized and created a short film titled ‘Kal Ki Soch’. It shows two kids raising funds for blind people. When they see a tobacco-consuming individual take interest in giving them funds, they tell him that he might get cancer in the future so he should start saving for the medical expenses rather than donating his money. The ad signifies that even children are aware of the repercussions of chewing tobacco.
The digital campaign is live across AOI’s social media channels and it has been further released in more than 10 states in the form of outdoor and other in-house advertising.
Tina Choudhury, campaign brand lead, CTSI South Asia, said, “Working on a campaign relating to healthcare comes with its unique set of challenges that are unlike any other industry. We must choose the right message and medium keeping the creativity intact yet very simple.”
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