Cancer incidences among women in Vijayawada and Andhra Pradesh are increasing year on year. As per the Indian Council of Medical Research (ICMR) estimates, about 28,082 people in Andhra Pradesh died from various types of cancer in 2015.
For women related cancers, breast cancer is the most common malignancy and the second leading cause of cancer death in women after cervical cancer in the coastal regions of AP. Cervical cancer is mainly affecting women from lower income groups.
This is due to poor personal hygiene and lack of periodical medical check-ups, while breast cancer is more of a city phenomenon as it has more relevance of lifestyle factors.
As part of our #beatingcancerinwomen informative public health awareness initiative, we have launched the program at Vijayawada to build awareness among women about rising cancer incidences in women, its prevention and how early detection of cancer may lead to successful survival and cure.
The initiative was kick started with a press launch on 09 October 2017. The event was great success with Smt. B. Udaya Lakshmi, IAS, Secretary Govt of AP, (Dept. Backward Classes Welfare) and Chennupati Vidhya, President, Vasavya Mahila Mandali unveiling the initiative logo and the poster. Several eminent doctors from NRI Hospital and many breast cancer survivors attended the program along with people from the electronic and print media fraternity. The event is being followed up with several on-ground, print and digital activities over the course of the next month to raise awareness about breast cancer in particular. For details on the breast cancer awareness drive, please call 7330901188.
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To know more about the initiative, click #beatingcancerinwomen